Prestige skincare brand, Murad, dedicated to healthier skin & happier lives commits to a healthier planet with TerraCycle partnership

Murad prioritises sustainability by launching free national recycling programme with TerraCycle^®. Wellness for people, wellness for planet

Leading clinical skincare brand, Murad, is partnering with international recycling leader TerraCycle^® to divert plastic waste from landfills while turning it into new recycled products. Through The Murad Free Recycling Programme, the brand is now providing customers with the unique opportunity to recycle Murad product packaging while earning charitable donations for non-profits in the process.

Participation in The Murad Free Recycling Programme is simple: sign up on the Murad programme page at www.murad.co.uk/terracycle or the TerraCycle programme page at www.terracycle.com/en-GB/brigades/murad-uk, download your pre-paid shipping label and send in your Murad empties via UPS.

Once collected, the packaging is cleaned and melted into hard plastic that can be remolded to make new recycled products. Every shipment of packaging sent to TerraCycle also earns the collector points that can be used for charitable gifts or converted to cash and donated to a non-profit, school or charitable organisation of their choice.

“Today, consumers understand more than ever the importance of sustainability,” explains Dr. Murad. “It has been my life’s work, and the foundation of Murad, to help people attain healthier skin and happier lives. Through our newly founded partnership with TerraCycle, we further strengthen this pledge by providing easy steps to help our community support the health of our planet. Because wellness for the planet is just as important as wellness for the people.”

The Murad Free Recycling Programme is just the newest addition to the brand’s repertoire of sustainability initiatives. This includes Murad’s goal of transitioning to a 50% reduction in virgin plastic by 2025, the integration of 50% PCR components by 2030 and 100% designed to be recyclable by 2030. Achieving these goals could potentially reduce the total amount of virgin plastic going in global landfills by 750,000 pounds by 2025 and 1.25 million pounds by 2030.

“Murad is giving their customers the unique opportunity to divert waste from landfills by offering them a way to responsibly dispose of their cosmetic packaging,” said TerraCycle CEO and Founder, Tom Szaky. “In turn, by participating in the Murad Free Recycling Programme, consumers can demonstrate their respect for the environment not only through the products that they choose to include in their beauty regimen, but also by how the packaging is disposed of.”

Any interested individual, school, office, or community organisation can participate in The Murad Free Recycling Programme. To learn more about TerraCycle’s recycling programmes, visit www.terracycle.co.uk. To learn more about Murad, visit www.murad.co.uk and follow along with the brand on Instagram @muradskincareuk and TikTok @muradskincare