WPO supports the creation of the first packaging award in Chile ‘Premios Viva Chile Packaging’
The initiative comes from WPO local member, CENEM (Centro de Envases y Embalajes de Chile).
On November 18, WPO (World Packaging Organisation – www.worldpackaging.org) member in Chile, CENEM (Centro de Envases y Embalajes de Chile – www.cenem.cl), launched the first edition of ‘Premios Viva Chile Packaging’ (www.vivachilepackaging.cl) which aims to recognize successful and innovative packaging ideas from the local industry ( https://youtu.be/wL4AKMvJbZ8). “The main focus are packaging that contribute to a more sustainable world”, states Mariana Soto Urzúa, General Manager of CENEM. And adds: “This Award creates incentives for innovation, technological development and creativity associated to packaging in Chile, focusing in circular economy, attractiveness in POS to consumers, safety and functionality, as well as innovation and use of new materials.”
It is also a recognition of the efforts of the Chilean packaging industry, suppliers and brand owners to differentiate brands through packaging. The awarded packages will be recognized not only in Chile, but around the world, thanks to the massive support of WPO, throughout its global packaging competition, WorldStar (www.worldstar.org). It is worth to remind that WorldStar coordinator, Soha Atallah, was one of the great supporters in creating this first and unique packaging competition in Chile. “We believe that the support of the WPO has been very relevant, since the idea is that packaging made in Chile crosses borders and comes to compete in the WorldStar Awards 2022”, celebrates Mariana.
“The packaging community needs to have more and more national packaging awards that show the potential of the packaging industry in different parts of the world. After this national recognition, all winners of these local competitions can apply to WorldStar, the most prestigious global award organized by WPO. We are so happy that Chile was able to launch ‘Premios Viva Chile Packaging’, endorsed by WPO. We are looking forward to have entries from Chile in WorldStar 2023 edition; registration process will begin in June 2022”, comments Soha.
She also celebrates the record number of entries in WorldStar 2022 edition: 440 packaging entries from 37 countries. “The judging process was organized virtually, but the ceremony will take place during Ipack-Ima, in Milan (Italy), in May 2022. We truly encourage all participants to be there to be part of this historical celebration after so many months of pandemic”, invites Soha.
