How to Choose the Right Custom Box for Subscription Services
Don’t believe us? The article is sure to be an eye-opener in instigating your faith in creatively designed subscription boxes.
Why should you be using customized subscription packaging?
Well, at the face value, not only will they protect your products, they’ll make your business look seriously good. While your competition’s using plain brown boxes, your customized subscription boxes will shine thanks to rich colors and eye-catching printed graphics.
But, as with many things, you may be asking yourself if they’re ideal for your business. After all, they’re an investment of both time and money—something that can scare off plenty of new businesses. Customizing the subscription units isn’t only limited to its physical dimensions. It goes beyond that to include branding too. It is a modern way of brand promotions and adding unique elements to the subscription services.
Fit with the products you offer subscriptions for?
What do you think customers value the most when subscribing for their favorite products? Yes, it is the products’ quality. Packaging is the right tool that ensures that customers get their orders as promised.
Custom subscription boxes are suitable for not just a handful but a plethora of product types. Standard subscription boxes are neither capable of housing all types of items nor they are enticing enough to prompt frequent subscriptions.
Whether it is food items that need stronger box materials to keep them fresh, health supplements that require thicker box cuts for protecting the fragile bottles, and numerous other product specifications, all are realizable using customized boxes.
Various packaging options
Packaging materials are crucial in determining how the subscribed products would look and be delivered to customers.
There are many options available for brands to pick the ones that they deem best for them.
Corrugated boxes- these are the best option for shipping products. The box cuts include different grades of wall thicknesses. Each of the compressed air wall brackets provides resistance to rough handling, varied warehouse conditions, and excessive turbulences during shipping.
Cardboard boxes- even though these might not be suitable for long-distance shipping. The boxes can nevertheless be used for local transit and acting as primary packaging for products.
Both these materials have one thing in common; they are eco-friendly. Subscriptions are sent every month or week and call for packaging that is attainable on a short notice. Moreover, customers highly value sustainable packaging and getting their subscriptions on time. Your brand can become an instant favourite when it sends products in such custom boxes moulded in creative forms.
Design the boxes as desired
Another enticing feature of customizing is that there are tens of designing options attainable. The real USP of subscription boxes is their appeal. Customers want their subscriptions to arrive in pleasing boxes. Boring and standard boxes are no longer sufficient in fostering customer loyalty; the most important factor in ensuring subscription growth.
You must have frequently viewed unboxing videos online. What do these have in common? Apart from reviewing the products, the videos emphasize the packaging’s quality. Subscription brands try to form brand differentiation using custom box styles and shapes. The more fascinating the process of unboxing is, the more customers are likely to retain their subscriptions.
Here are some features that are usually used for box designing:
- Colorful mix of printed patterns and fonts.
- Distinct logos and names printed with print enhancing features.
- Creative custom box seals that are convenient to open and close multiple times.
- Personalized messages. Customers value the brand making an effort to communicate with them.
- Essential product details like expiry dates, manufacturing info, etc.
Boxes for all purposes
If you are new to the subscription industry, you may be pleased to discover that the boxes fulfill multiple purposes.
Apart from being used for regular subscriptions packaging, the custom printed shipping boxes have the potential to be utilized as promotional packaging, launching new services, giving free samples and gifts, etc.
Custom options help brands to craft the boxes as per their needs. Brands usually send free gifts during promotional periods as a stimulant for sales growth. They also pack in samples of new items as part of their marketing regime and can design customized boxes for any special occasion and event. Customers get something premium with their subscriptions and add more value to their shopping. Higher brand worth attracts higher customer satisfaction and more subscriptions. In contrast to this, getting standard boxes cannot work effectively to package the required promotional item in specific boxes. These boxes are usually too big and can cost more than required and do not add appeal to the brand image.
Outsourcing the box constructs
Hiring a third-party box maker is helpful for:
- Saving the effort in trying to design boxes for every customer demographic.
- Lowering total packaging costs. The boxes are obtained in the desired sizes using only the optimum material quantities.
- Delivering products safely. Customized boxes are specifically made for the products and consider their nature to keep them safe.
- Impart a professional brand identity. Expert designers pitch in their ideas to improve the subscription packaging’s appearance.
Another factor is that the boxes arrive when needed. So, you won’t have to invest in larger warehouses to keep the boxes, experience waiting times, or go through the pain and trouble of designing the boxes yourself.
Get in touch with us today to know more about custom boxes options. Subscriptions run on brand appeal and we provide that with much more to make your brand shine brighter!
No matter the size of your business, chosen distribution channel, product category, customer group, or financial constraints, there is a right subscription box for your business waiting to be grabbed!
For more information, please visit:
https://www.printingblue.co.uk/
