Ritex book packaging sparks new love stories
Even the most beautiful things can also be sustainable. This is the message Ritex gives out with its PRO NATURE range of condoms made from natural rubber.
For online retail, special packaging made from grass fibre-based cardboard perfectly complements the product to appeal to eco-conscious shoppers. The 42 condoms are presented in an unconventional way that offers an exciting unwrapping experience and inspires consumers to create their own love stories.
Online retail is a key sales channel for condoms. It is vital that products are not only protected during shipping but also feature early in any web search and have instant shopper appeal. The first moment of truth applies online as much as it does in physical retail, except that shoppers must decide whether to buy based only on what they can see on screen. When brand and packaging work together effectively to get noticed, the chance of a sale increases and the page ranking improves.
STI Group’s packaging specialists therefore developed a solution for Ritex that really stands out from conventional condom packaging. Designed to look like a book, it catches shopper attention quickly, holds plenty of potential for brand storytelling and offers discreet storage in the home.
Making love stories
This book packaging scores particularly highly on efficiency and sustainability: it is easy to assemble with a rectangular shape that is perfect for efficient shipping. Instead of directly printing the back of the pack, a contents label is used – allowing the range of condoms to be updated at any time, without wasting existing packaging. A traditional-looking cardboard closure adds to the ‘bound book’ look, while the discreet Velcro tab underneath ensures that it can stand up to repeated opening and closing. Having been awarded the Amazon ‘climate pledge friendly’ certificate for its high recycled material content, recyclability and use of FSC®-certified materials, this logo is clearly displayed online with the book packaging to help strengthen shopper trust in the brand.
No bees, no flowers
This book packaging underlines the Ritex ‘No bees, no flowers’ and Make love, save nature’ campaigns by neatly demonstrating how impactful some alternatives to conventional paper-based products can be. Also made from an innovative mix of grass fibre and recycled paper, the campaign packaging promotes the condom manufacturer’s cooperation with Naturschutzbund Deutschland (NABU), which helps to support biodiversity and bees.
Ritex – Made in Germany
Ritex is a specialist condom and lubricant manufacturer for whom quality is literally a passion. All products are manufactured according to the highest quality standards in its Bielefeld production plant. With over 70 years’ experience in making condoms, the owner-managed company – founded in 1948 – focuses on continuous product optimisation and innovation. Sustainability plays a central role: the PRO NATURE range offers responsible shoppers condoms made from ecologically and socially sustainable FSC®-certified natural rubber latex.
